On Advertising – a talk with the boss

I’ve recently had a chance to a down-time chat with one of the bosses here. And he’s rejigged a few things in my head.

Here’s a little on advertising.

We are not writing ads.

We are solving problems.

By any means we can think of.

We are changing things.

We are triggering reactions.

We are trying to do something good

for both our clients and our consumers.

And so we can’t just think ads.

We can’t just think press, or TV, or social media.

We have to think big.

Bigger.

We have to think solutions.

And work our way from there.

Advertisements

“Vet” – Volkswagen

Here’s another charming TV spot for Volkswagen by Deutsch LA, using witty humor to portray the benefits of the new Volkswagen keyless access.

It’s a simple advert, which has always been the style of Volkswagen ads, but it succeeds in conveying the benefit of the product while engaging the audience with humor. A little laugh makes sure people remember the ad and the brand at the end of the day.

Good job, Volkswagen, yet again.

“Forget me not” – Thai Insurance

Thai insurance companies have this tradition of making extraordinarily sad TV spots, which never fail to become the hot topic among everyone’s conversations.

I personally have been moved many times by these insurance adverts, but I always felt that they were too sad, too sentimental, almost pretentious – they became some kind of a game or competition of who can make the saddest advert.

However, this “Forget me not” is a nice and fresh change. Although based on a sad and tragic illness many face in their lifetime, this TV spot is lively and positive, especially with the iconic and positive tune used throughout the spot. It conveys hope. Hope of a better future, a higher quality of life that insurance can guarantee, despite having to face a tragic illness.

TUI – “Travel more. See more.”

 

I have just stumbled upon this print campaign for TUI and it’s the first in a while that is so simple and clever and at the same time says exactly what it needs to say, no more no less.

 

It is the product of Grey China for TUI, a travel operator, to simply say that the company offers more in-depth experiences so travelers can expect more than just a clichéd visits to iconic places.

It consists of many versions of the print ads shown above with headlines such as:

“The Sydney Opera House is not Australia.”

“The Forbidden City is not China.”

“The Cologne Cathedral is not Germany.”

“The Pyramid is not Egypt.”

 

Tony Brignull on Copywriting

I found this video via D&AD and wanted to share it with you guys here.

Tony Brignull, an advertising copywriter, shares with us what inspires him as a copywriter, the process he goes through with each ad campaign, and leaves us with some useful tips.

It’s very straightforward and I think it would be quite helpful for copywriters to come back and listen to this once in a while.