On Advertising – a talk with the boss

I’ve recently had a chance to a down-time chat with one of the bosses here. And he’s rejigged a few things in my head.

Here’s a little on advertising.

We are not writing ads.

We are solving problems.

By any means we can think of.

We are changing things.

We are triggering reactions.

We are trying to do something good

for both our clients and our consumers.

And so we can’t just think ads.

We can’t just think press, or TV, or social media.

We have to think big.

Bigger.

We have to think solutions.

And work our way from there.

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