Nike – “Find your greatness”

This is such a beautifully inspiring spot.

It begins calm and slow, setting the pace as we watch the jogger approach the camera, thinking “Yeah, yeah, Nike, we get it.”

Then we get a better look at the jogger and everything begins to make sense. The voiceover is really trying to tell us something and not just filing time.

Then we watch him jog some more. And we get goosebumps. And we (if you’re a lazy bum like me) feel shame.

I will do my sit ups tonight.

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