My very own radio spot!

Just a quick update!

Last week I got to write two radio spots for a certain public transportation campaign with Guerilla (the agency I’m doing my placement at) and it’s now being recorded.

I quite look forward to actually hearing it on the radio. This will be my very first work that is actually published/aired!

Nike – “Find your greatness”

This is such a beautifully inspiring spot.

It begins calm and slow, setting the pace as we watch the jogger approach the camera, thinking “Yeah, yeah, Nike, we get it.”

Then we get a better look at the jogger and everything begins to make sense. The voiceover is really trying to tell us something and not just filing time.

Then we watch him jog some more. And we get goosebumps. And we (if you’re a lazy bum like me) feel shame.

I will do my sit ups tonight.

Nike for women

Recently, I have come across a few of beautiful advertisements from Nike that go against the grain when it comes to female perception.

The above TV spot, “Voices”, is self-explanatory. Below is another print ad along a similar theme.

I am not here today to discuss the company’s activities with their employees, which are much to criticize and will lead to another long and pointless discussion. I am here about the power of advertising – the power that big companies have to utilize for the better or for worse. Sure, essentially, they are trying to win the hearts of customers and sell more products. But if they can actually create some positive influences to the society in the meantime, then I’m for it.

With so many backwards, anti-progress, anti-women, anti-equality corporate advertising campaigns out there, Nike is leading a good example. With advertising being an influential source of ideas and values in the society, advertising campaigns like this one can really help get the public into the right mindset.

Although I realize that most companies still fail to live up to their own advertising messages, I completely support this campaign and many alike with all my heart. Go equality!

 

To Men Who Still Don’t Get It by Carol Diehl

(Great message worth sharing.)

What if

all women were bigger and stronger than you

And thought they were smarter

What if

women were the ones who started wars

What if

too many of your friends had been raped by women wielding giant dildos

and no K-Y Jelly

What if

the state trooper

who pulled you over on the New Jersey Turnpike

was a woman

and carried a gun

What if

the ability to menstruate

was the prerequisite for most high-paying jobs

What if

your attractiveness to women depended

on the size of your penis

What if

every time women saw you

they’d hoot and make jerking motions with their hands

What if

women were always making jokes

about how ugly penises are

and how bad sperm tastes

What if

you had to explain what’s wrong with your car

to big sweaty women with greasy hands

who stared at your crotch

In a garage where you are surrounded

by posters of naked men with hard-ons

What if

men’s magazines featured cover photos

of 14-year-old boys

with socks

tucked into the front of their jeans

and articles like:

“How to tell if your wife is unfaithful”

or

“What your doctor won’t tell you about your prostate”

or

“The truth about impotence”

What if

the doctor who examined your prostate

was a woman

and called you “Honey”

What if

You had to inhale your boss’s stale cigar breath

as she insisted that sleeping with her

was part of the job

What if

You couldn’t get away because

the company dress code required

you wear shoes

designed to keep you from running

And what if

after all that

women still wanted you

to love them.