I’ve just seen this print campaign from Staedtler and it really caught my eye.
I mean, I have seen many attempts at crafting the graphite end of a pencil, whose results have turned out stunning. But I’ve never seen this technique used to convey a message before. And it fits perfectly in this campaign and with the product.
The art direction is simple, clean, and beautiful. The copy gets straight to the point. It’s great. It’s beautiful.