Staedtler – “Where it all begins”

I’ve just seen this print campaign from Staedtler and it really caught my eye.

I mean, I have seen many attempts at crafting the graphite end of a pencil, whose results have turned out stunning. But I’ve never seen this technique used to convey a message before. And it fits perfectly in this campaign and with the product.

The art direction is simple, clean, and beautiful. The copy gets straight to the point. It’s great. It’s beautiful.

Enjoy, guys.


Dear lovelies, I have just stumbled upon this website and thought it would be nice to share it with you.

It’s a free road travel reporting website, offering traffic news and information. The information is updated every 5 minutes so it’s very up-to-date.

It sounds like a very interesting and useful service. And it’s free. So why not check it out?

I don’t drive so it’s too bad I can’t use their service (yet!), but maybe some of you can. Enjoy!

New website design

I have recently redesigned my logo and with that I decided to change out the whole lot of my old designs, including my website. I have made it a bit more modern and cleaner than the previous design.

And now it’s done!

Go check out the update and redesign at

Here’s a preview:

Small words. Big ideas.

I have just updated my About page on my personal website at to this. (Check it out live here!):

Small words. Big idea.

I am Oeil.

An obsessive writer, devoted thinker, and heavy dreamer.

I write to sell. I draw and paint. I love to talk about my work.

I think big.

And turn that big idea into small, simple words.

I’m currently writing for Guerilla, while reading and writing at Northumbria University.

Saatchi & Saatchi and Drummond Central were also nice enough to let me stay a while.

I have always been a curious creature.

I read and read and devour information anytime I can.

I play a musical instrument, know six kinds of dances, have joined nine theatre productions and countless community service volunteer trips.

I enjoy making food, eating food, taking pictures of food, and watching others enjoy my food.

I love learning languages. Now studying Norwegian, in addition to English, Thai, and French.

If any of this sounds interesting to you, I’m always up for a chat.

(Smiley face.)