Staedtler – “Where it all begins”

I’ve just seen this print campaign from Staedtler and it really caught my eye.

I mean, I have seen many attempts at crafting the graphite end of a pencil, whose results have turned out stunning. But I’ve never seen this technique used to convey a message before. And it fits perfectly in this campaign and with the product.

The art direction is simple, clean, and beautiful. The copy gets straight to the point. It’s great. It’s beautiful.

Enjoy, guys.


Dear lovelies, I have just stumbled upon this website and thought it would be nice to share it with you.

It’s a free road travel reporting website, offering traffic news and information. The information is updated every 5 minutes so it’s very up-to-date.

It sounds like a very interesting and useful service. And it’s free. So why not check it out?

I don’t drive so it’s too bad I can’t use their service (yet!), but maybe some of you can. Enjoy!

New website design

I have recently redesigned my logo and with that I decided to change out the whole lot of my old designs, including my website. I have made it a bit more modern and cleaner than the previous design.

And now it’s done!

Go check out the update and redesign at

Here’s a preview:

Small words. Big ideas.

Hello, I’m Oeil.

An obsessive writer, book devourer, serious eater, violent sneezer. Occasionally a Klingon.

I write to sell. I play with small, simple words. Some days I doodle. Others I can be found quarrelling with the floor. I also babble in Thai, French, Norwegian and broken Geordie. When I’m feeling adventurous, I rap in Panjabi and court in Russian and Hindi.

I currently think and write for a living. I’m always up for freelance opportunities.

(Smiley face.)