This is George Louis, the man said to have inspired the character Don Draper from Mad Men.
He was a leader in the “Creative Revolution” and then became one of the most acclaimed art directors.
I just found an article on NPR about his book Damn Good Advice here: http://www.npr.org/2012/03/19/148764719/damn-good-advice-from-one-of-the-real-mad-men
Here are some excerpts from the article:
Lois considers [Levy’s “You don’t have to be Jewish to love Levy’s Jewish Rye”] great because it had a memorable tag line, and the visuals were compelling. “Those two things together create great advertising,” he says. It’s as simple as that.
Even though the synergy between words and images is crucial, Lois always tells people just starting out in advertising that when concocting a great ad, the words must come first. “They look at me stunned,” he says. “They say, ‘No, no, you create these powerful visual images. Why would you think of copy first?’ I say, ‘Because, a line, a slogan should be famous.”
Lois’ defining statement about creativity is that it can solve almost any problem. “The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. What I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous.”
It’s a great and insightful article. Definitely should check it out.
I’ve recently found these two beautiful website designs that are so simple, so minimalistic, and just so beautiful. So I wanted to share them with you guys.
The first one is a website for an urban hotel in Vienna called Daniel. Here’s the link to the website: http://www.hoteldaniel.com/en/vienna.html
The second one is a brand-new coffee brand that draws inspiration from the minimalistic style of Scandinavian designs, Scandinavian Coffee House. Here’s their website: http://www.hoteldaniel.com/en/vienna.html
Now this is the best way to utilize our new-found power of social media.
Find out who Kony is and do something about it.
I don’t have much to say about this ad and honestly, I don’t think it needs much said about it.
It is intense, epic, and thought-provoking. It is very well-thought out and the production is perfectly beautiful. And it leaves you breathless at the end, every time.
I could say it’s the best TV spot I have seen in the past few years.
I have just found some really simple and clever print ads that are art-direction-based so I thought I’d share it here.
I have just come across this press advertisement for iStockphoto and I just have to share it. It’s copy-based and it’s plain genius. I love the quirky tone of voice and amazing insight into advertisers’ lifestyle and mentality.
Check it out:
We hear you.
The client is a turd.
Your dreams of sunning yourself in LA
are in the gutter.
Now you have to search online for a photo.
The shame of it.
At iStockphoto we can help.
We source high-quality images
from the creative community.
So rest assured, our images won’t undermine
your masterfully crafted headline.
Hope that helps.
If not, go back to being angry.
Maybe storm out in a rage.
Or go on Facebook for an hour.
That’ll show ‘em.