Practical Project blog

I am working on the practical project for Northumbria University, which is to create a branding and advertising campaign for Victory Tea, which will include  website copy, print advertising campaign, online advertising campaign, bounce-back email, social media, and packaging copy and design. It is a live brief received from a North East-based advertising agency Drummond Central.

Here is the link to the blog where I keep all my research, ideas, and work progress:

“Never Say No to Panda” TV spots

This video features top 5 TV “Never Say No to Panda” TV spots for the Panda Cheese of Egypt.

They are memorable, clever, and plain hilarious. After seeing these TV spots, it will be difficult not to think of Panda Cheese next time you think/talk about cheese and/or pandas. This is what successful branding in advertising is.