WD-40 print ads

Below are a series of witty and wickedly cool print ads from WD-40.

WD-40 “does one thing: Just about everything. It penetrates rust, removes adhesives and protects tools, yet many people still only associate it with eliminating squeaks.”

This ad campaign is targeted at car guys and focuses on all the ways WD-40 can make their jobs easier and infused it with a healthy dose of “shop-talk” attitude.

All the mechanics featured in this campaign are real mechanics in real garages and repair shops.

Created by O’Leary and Partners (Newport Beach, California) and shot by Tim Tadder.


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