Enjoy the Ride

‘Enjoy the ride’ is a 3-minute TV spot by 303 Advertising for the Road Safety Council of Western Australia.

Instead of just telling you to drive slower, they explore the idea a little further. The result is another benefit of driving slow that people tend to overlook. It answers one of the most common problems people face in their everyday city life, which I myself among many others can really relate to.

The ad itself is 3 minutes long and that in itself makes people stop their fast-paced life filled with 15-30 second ads and listen to what they have to say. At the same time, it is engaging and leads the audience to watch till the end.

One irony, though, is that the people who made this TV ad probably lead a very stressful and fast-paced lifestyle. (I mean, who doesn’t in the advertising industry?)

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