This awareness campaign uses juxtaposition to discuss India’s problem of being ill-prepared and not ready for the harsh winters, especially for street children and the poor.
This campaign is created by Ogilvy & Mather Bangalore in hope of receiving donation of at least 3,500 sets of clothing. The non-profit organization New Ark Mission ended up with 6,000 sets of clothes.
To learn more about the campaign, click here.
And to learn more about the New Ark Mission, click here.