“Footsteps” cinema spot by Audi

The following video is a cinema spot for the Audi R8 by San Francisco-based Venables Bell & Partners. It beautifully “leads viewers on a Darwinian pursuit, covering 300 million years of biological and technological evolution in 60 seconds”.

To read more about the spot, click here.

Personally, it was so mind-blowing that all I could say after seeing it was a dragging “WOW!” in an epic voice.

The idea behind it is so simple and strong, and the execution successfully links the idea to the product, which makes this cinema spot really beautifully powerful.

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