Another view on advertising

Dave Trott (2010) wrote this on his blog. The post is called “The Facts of Life”. It’s just another perspective on advertising.

“…Put simply, [Mary Wear] is ‘no nonsense’.
I asked her why she chose to do advertising in the first place.
She said, “Well it’s all around us isn’t it? There’s tons of it everywhere. It’s a fact of life, like architecture. I just thought why can’t it be better?”
I loved that.
No justification, no moral quandary, no need to justify advertising’s purpose.
Just acceptance.
This isn’t difficult.
It’s not art or culture.
It’s not religion.
It’s not medicine.
It’s not politics.
It’s not science.
Why can’t it just be funnier, or catchier, or wittier?
Why can’t it have better music, better writing, better acting.
Why can’t it be something people enjoy, rather than a nuisance?
Instead of arguing whether advertising should or shouldn’t exist.
Instead of arguing whether advertising is good or bad.
Instead of arguing whether advertising is dead or not.
Instead of treating it like a great moral debate.
Why can’t we just accept that it’s there, and let’s do it better?
Just like architecture.
There’s lots of it, it’s everywhere, and it costs a fortune.
The buildings are going up anyway.
Why do they have to be ugly?
We don’t keep arguing about whether or not we need architecture.
It’s a fact of life.
It exists.
As Mary said, advertising is like that.

It exists, it’s a fact of life.
Why can’t we just do it better?”

I kind of like this attitude. It’s refreshing.


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