Chrysler Super Bowl commercial

This Super Bowl, I have blogged about so many car commercials, including Volkswagen, Audi, Chevrolet, and Hyundai. It would be kind of strange and even embarrassing to leave out this one from Chrysler, featuring Eminem.

The commercial is so powerful to me, and I’m not even from America. It gives such immense feeling of pride, for a city that is usually known for its negative qualities.

I liked everything from the music, the voiceover, to how the whole thing flows and how it looks. Everything fits so well together, and at times it kind of gives you goosebumps.

And to imagine the brief that the creative team got:

Objective: Promote the launch of the new Chrysler 200

Proposition: Chrysler is American

And from that, they arrived at this wonderful commercial.


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