Since Super Bowl is starting in three days, I thought I might blog a little about the 2011 Super Bowl ads.
For those who are unfamiliar with Super Bowl, Wikipedia states that: “The Super Bowl is the championship game of the National Football League (NFL), the highest level of professional football in the United States…The day on which the Super Bowl is played is now considered a de facto American national holiday, called “Super Bowl Sunday”. It is the second-largest day for U.S. food consumption, after Thanksgiving Day. In most years, the Super Bowl is the most-watched American television broadcast…
“Because of its high viewership, commercial airtime during the Super Bowl broadcast is the most expensive of the year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast’s commercials has become a significant aspect of the event.”
So I took a look at three car brands that are planning to launch an ad during this year’s Super Bowl, including Audi, Hyundai, and Chevrolet.
In this article, Audi releases a teaser for their ad that will be launched during the game, featuring Kenny G and his CD “Prison Sax”. It is amusing to watch, but I really do wonder how this can be even remotely related to cars. I guess we’ll have to wait and see.
In this article are Hyundai’s three 2011 Super Bowl ads with the tagline “Snap out of it”. I personally like the third one the best out of all for its humor. However, I still find the art direction of the first one really intriguing and interesting.
And here is the last article on Chevrolet’s Super Bowl ad, whose style and humor, in my opinion, make it stand out among all the car commercials we have seen so far.
Finally, I will leave you with www.superbowlcommercials2011.com, where you can find probably all you want to know about Super Bowl commercials, featuring a list of the best and the worst Super Bowl ads of 2010, Super Bowl party ideas, and much more. One drawback, though, is that the website isn’t updated as much and as often as most users would like it to be.