I just found a blog post on thehangline.com on the 10 Commandments of Outdoor Advertising.
Basically, it is a list of 10 things you should keep in mind when designing and/or writing a piece of outdoor advertising, presented with humor.
I find it a useful list to keep in mind for anyone involved in the advertising industry – students, professionals, and even companies who are about to launch an outdoor advertising campaign.
Some of the rules can also be applied to other mediums of advertising as well.
For the article, visit: http://www.thehangline.com/articles/the-10-commandments-of-outdoor-advertising/#more-146