In this ad, Skoda mocks its own ad “Made of lovely stuff”.
Watching this, I guess the brief was to convey that this Skoda is tougher and has higher performance than other models.
I like the metal version of Julie Andrews’ “My Favourite Thing” that’s being used as the background music. I think it’s pretty subtle in its own way. It’s not overly distracting us from what’s going on on the screen.
However, despite how cool this ad is, I think it still drags on for a little too long, compared to the pace of the other one. Also, the first time I saw the “Made of lovely stuff” ad, I was told that at Fallon (the agency responsible for both adverts) they do everything for real. Meaning they made the whole cake car, for real. I think that in this new advert, it’s missing that component as well.
Overall, it is interesting, surely captures attention and gives you a good laugh.
