Here’s the link to the article where Steve Jobs teaches about pitching for new business:
To me, Steve Jobs is one of the most admirable person, not because he has done something meaningful and good for mankind like Mother Teresa, but because of his skills in doing business. I’m an Apple fan. Have always been. And the easiest explanation, despite all other product features, is because the products look good. I mean, most guys will want people to see them walking with a gorgeous girl. The same goes to me. I’d rather people see me using a MacBook Pro than a Vaio.
This article offers you 10 key points that might help pitch for new businesses.