McDonald’s adult playground

This campaign was done by DDB Sydney.

I think it’s a great and interesting way to engage consumers with the brand. Because I think adults are a big chunk in McDonald’s target market. The idea of letting consumers experience and connect to their strategy “I’m lovin’ it” is a nice idea. Seeing this video makes me want to go play as well.

However, I’m not sure how many of those adults in the video were paid to be there.

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