Diesel event

Here’s an extension of Diesel campaign “Be Stupid”.

The campaign itself has gained a lot of criticism everywhere. But this social event is at least one thing they are doing right.

Personally, I can see the point they are trying to make with the “Be Stupid” campaign. Some of the adverts are actually pretty encouraging and make me want to get daring enough to do what I want to do. I mean, we don’t really have to follow it word for word, like flashing to a security camera for example.

I also like the humor and the art direction is great as well. It features a lot of great photographers, like Melodie McDaniel and Kristin Vicari.


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